We brought Audible’s Sherlock Holmes universe to life with a fresh twist, spotlighting a powerhouse cast led by Dame Helen Mirren’s chilling turn as Lady Milverton.

Our campaign put the star talent front and center, emphasizing the fierce, shadowy threat that forces longtime rivals Moriarty and Holmes to forge an uneasy alliance. The creative captured the high-stakes tension between these iconic characters, highlighting the audio drama’s rich soundscape and electrifying performances.

By focusing on the gripping dynamic of villainy and reluctant partnership, the campaign drove excitement and anticipation among Sherlock fans and audio drama lovers alike.