Bad Republican captures Meghan McCain at a pivotal moment of transformation—grappling with legacy, motherhood, and her evolving place in a deeply divided America.

Our campaign centered on Meghan’s unfiltered voice, using personal, polished visuals and powerful typography that highlighted her bold maverick spirit. Whether through intimate close-ups or striking text overlays, the creative conveyed her sincere confidence and the tension of feeling at odds with her own party.