
Words + Music
Launch Campaign
Words + Music spotlights today’s most influential artists through original audio productions that blend intimate storytelling with exclusive musical performances. To officially launch and unify this growing Audible franchise, we developed a distinctive visual language that celebrates both the individuality of each artist and the cohesive spirit of the series.
Our creative solution leaned into a handcrafted aesthetic—mixing photography cutouts, paint strokes, and paper scraps with animated quotes—to evoke the feeling of “pulling back the curtain” on these raw, personal sessions. To enhance this, we incorporated imperfect, stop-motion-inspired animation paired with custom sound design featuring tuning instruments, which together created a tactile, human sensibility throughout the campaign.
Role Art Director
Creative Director Deanna Paquette
Writer Amit Wehle
Designer Tim Koppenhafer
Agency We Are Royale