We launched Origins, Audible’s innovative music storytelling series, with a 360° campaign celebrating identity, artistry, and creative purpose. Each episode asks a single, defining question—“Where are you from?”—and invites groundbreaking artists to answer through narrative, live performance, and immersive sound design that transports listeners directly into their world.

Featuring a genre-spanning roster including Billie Eilish, Camilo, Doja Cat, Flying Lotus, King Princess, Koffee, Mickey Guyton, Tobe Nwigwe, and more, the series dives into the personal and cultural roots that shape some of today’s most influential voices.

Our creative treatment drew from the concept of fingerprints—a universal yet unique signature—to visually embody the individuality and authenticity of each artist’s journey. The campaign extended across social, digital display, out-of-home, and Audible and Amazon’s cross-platform ecosystem, amplifying the show’s celebration of creative identity.