A Total Switch Show

We brought Audible’s outrageous, NSFW ode to Freaky Friday to life with a full 360° launch for A Total Switch Show. Starring real-life mother–daughter duo Lea Thompson and Zoey Deutch, the series flips the body-swap trope on its head—this time, there’s no switching back.

To match the show’s over-the-top humor and stacked cast (Bradley Whitford, Bobby Moynihan, Giancarlo Esposito, Christopher Mintz-Plasse, Sasheer Zamata, Judy Greer, and more), we developed two distinct creative approaches:

  • Wild Ride showcasing an Illustrated the full ensemble of eccentric characters.

  • Hot Mess putting Thompson and Deutch front and center to spotlight the mother–daughter dynamic.

The campaign rolled out across social, digital display, out-of-home, and Audible and Amazon cross-platform, bringing irreverent, dysfunctional family fun to audiences everywhere.

A Total Switch Show Cover Art

Role Art Director

Creative Director Christian Martillo

Writer Josh Fischer

Designer Cristin Burton

Agency State

Photog Ramona Rosales

ATSS Sunset Blvd OOH
ATSS Lincoln Tunnel OOH
A total Switch Show Paid Social
A Total Switch Show Display Banners
A Total Switch Show Product Description Page
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