
A Total Switch Show
We brought Audible’s outrageous, NSFW ode to Freaky Friday to life with a full 360° launch for A Total Switch Show. Starring real-life mother–daughter duo Lea Thompson and Zoey Deutch, the series flips the body-swap trope on its head—this time, there’s no switching back.
To match the show’s over-the-top humor and stacked cast (Bradley Whitford, Bobby Moynihan, Giancarlo Esposito, Christopher Mintz-Plasse, Sasheer Zamata, Judy Greer, and more), we developed two distinct creative approaches:
Wild Ride showcasing an Illustrated the full ensemble of eccentric characters.
Hot Mess putting Thompson and Deutch front and center to spotlight the mother–daughter dynamic.
The campaign rolled out across social, digital display, out-of-home, and Audible and Amazon cross-platform, bringing irreverent, dysfunctional family fun to audiences everywhere.
Role Art Director
Creative Director Christian Martillo
Writer Josh Fischer
Designer Cristin Burton
Agency State
Photog Ramona Rosales