To reintroduce the Buffyverse a decade after the events of Buffy the Vampire Slayer, we built a full-scale 360° launch for the new audiobook Slayers: A Buffyverse Story. The story reunited beloved characters in an all-new adventure, reigniting fan passion and sparking excitement for a new era.

The campaign combined a large-scale media push across social, digital display, and out-of-home, with cross-platform promotion throughout Audible and Amazon’s ecosystems. We amplified buzz with a dedicated Comic-Con panel and immersive activation, turning die-hard fans into day-one listeners and bringing new audiences into the fold.